Over 70% of Android smartphone users in India do not receive an update to the latest Android operation system (OS) or its latest features at the time of purchase, says a latest report.
According to the report released by the market research firm CyberMedia Research (CMR), 64% of Android smartphones shipped in India in 2015 featured the ageing Android KitKat OS, which is nearly three years old.
The study was conducted across 158 different smartphone brands and covered 1,476 device models.
“With increase in commoditization of hardware features owing to competitive pressures, smartphone vendors will need to start focusing on creating differentiation through user experience enabled by OS and software features,” said Faisal Kawoosa, lead analyst (telecoms) CMR.
“Typically, a consumer nowadays needs to purchase a premium-priced smartphone to access the latest Android OS or software-enabled features,” he added.
The key reason for the delay in sending updates to existing Android smartphones is that handset vendors prefer to launch new models, rather than focus on updating existing ones to provide a consistent user experience.
“While iOS (Apple) users lead with 96% users updating the OS at least once, Android lags behind at an abysmal 38% ,” the findings showed.
Interestingly, the major drivers for OS update are that 77% users seek performance improvements and 57% users want to explore new features.
The report titled “State of Mobile Operating System Adoption in India” was jointly released by CMR and CREO — a Bengaluru-based consumer technology company.